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Forced to watch advertisements??

According to a patent filing, Phillips (an electronics company) has invented a method, using existing technology, to stop you from either changing the channel, or fast forwarding through a recording, during a commercial. Yes, you heard me right. I imagine it might also prevent you from using the mute button.

So now, no only is there nothing of any substance or use on television, they expect to force you to watch commercials (or, of course, you can pay to get that 'feature' removed.)  But, actually, I won't notice, since I don't watch TV.

What I find fascinating is that as network television gets fewer and fewer people watching it, since more people watch cable, watch TV shows on DVD, or from iTunes, or downloading, or they just spend more time surfing the web, they are inventing things that are more likely to drive people away from TV. Does that make any sense? 

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Comments

they just spend more time surfing the web, they are inventing things that are more likely to drive people away from TV

Indeed. Who would ever buy a Phillips TV if they put this on the market? Then again, they'd probably license the tech to other companies so all TVs would have it.

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