Zen and the Art of Nonprofit Technology

Social CRM, part 2: Metrics vs. CRM

So while I've been off twitter, I've had time to research social CRM (funny, that.) And what I've found is pretty interesting. CRM stands for "Customer Relationship Management" (not to be confused with "Cause Related Marketing"- it came from the for-profit space. In the nonprofit world we use this acronym to mean "Constituent Relationship Management", generally.

External, alienated, busy-busy

As you might know, almost a year ago, I made a big change in my use of social media - I segregated my social graph - work related stuff moved to LinkedIn and Twitter, and personal friends only on Facebook. Now, I have taken the next step, and made somewhat of a momentous decision. I'm not alone - Jon Stahl did this before me, and I know there are others.

Betting the Farm

Countless nonprofits flocked to Ning to create social networks. Since I'm not a social media guru, I've generally kept my opinions about this to myself. But now that Ning isn't free anymore, I'm going to carp some. I think over the course of lo this last few years, I have blogged or tweeted about this very phenomenon what feels like countless times. Nonprofits find services for free. They start depending on them. The free services disappear, for business reasons.

The easier it looks, the more expensive it will be (or, how to avoid clusterfrack projects)

As most of you know, I'm a very long time veteran of web application building. I've been involved in web application development basically since they started - when a cgi-bin folder with some perl scripts to process simple forms was the norm. Until just a few years ago, there was very little sophistication about the user experience in web applications - what mattered most was functionality.

Drupal 7

I've been doing a bit of playing around with Drupal 7 in my copious spare time (not a whole lot of that!) I've also been keeping track, a bit of how the development process is going, and what things will look like.

Last 10 (selected) delicious.com links

The reason I post these is because 1) I think they might be helpful resources, and 2) you can get a feeling for what I'm working on, or thinking about (or wishing for.) For instance, the reason there are so many links about Amazon is that we are now beginning a project that uses amazon in earnest, with some others possibly on the way.

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